Analytics & Attribution
7 posts in the journal tagged "Analytics & Attribution".
Best AI video analysis tools in 2026
The best video analysis AI tools in 2026, grouped by the job: read what's inside a video, find clippable moments, or measure performance.
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MER vs ROAS in 2026: why blended metrics decide scale
Platform ROAS overstates in a post-iOS world. What MER measures, how it differs from blended ROAS, and which metric to actually steer by.
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Meta Conversions API in 2026: pixel vs CAPI, and setup
Why the pixel alone isn't enough in 2026, how the Conversions API recovers lost signal, deduplication with event IDs, and the setup routes ranked.
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Ad benchmarks 2026: CTR, CPM and CPC by platform
What counts as good CTR, CPM, and CPC across Meta, TikTok, Google, and YouTube in 2026 — the public ranges, where the data comes from, and how to read them.
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№ 05 Marketing Attribution Models Explained (and Which to Use When)
First-touch, last-touch, linear, time-decay, position-based, and data-driven attribution. Worked examples and a modern stack recommendation.
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№ 06 The ROAS Playbook: How to Calculate, Benchmark, and Improve It
An operator-grade walkthrough of ROAS — formula, breakeven framework, vertical benchmarks, attribution caveats, and five tactics that actually move the number.
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№ 07 TikTok Ads Specs and Benchmarks for 2026
A spec sheet for every TikTok ad format plus benchmark tables for CTR, CPM, and CVR by vertical, and three ad-format examples that show what's working in 2026.
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