§ About

A small journal about the tools we actually use.

ad-stack is a journal about AI advertising tools. We started it because we wanted somewhere to write down what we'd learned from spending too many evenings trying new platforms on our own briefs.

Most of what gets published about this category is press kits and demo reels. There is a real category here — a handful of tools that have changed how a small team can ship paid creative — and not a lot of writing that takes that seriously. The journal is our attempt at that writing.

How we work

Every tool we review goes through the same protocol: three reference briefs, the same target placements, the same twelve metrics. We pay for our own seats at the public plan tier and use the tools the way a real buyer would.

We don't take sponsored reviews. We don't run pay-to-play comparisons. If a vendor sponsors a section, we say so in the byline before the headline.

Got a tool we should look at?

We're always interested in trying something new — especially smaller platforms doing something specific really well. Send us a note at hello@ad-stack.ai with a short description and a public link. We can't promise coverage of every submission, but we read every one.

Being suggested has no bearing on the eventual verdict. Vendors who pay for their own seats are evaluated identically to the ones we sign up for on our own.

Who's behind it

A small editorial group with backgrounds in performance marketing, app growth, and creative production. We're based across Europe and the US, we run real budgets on real campaigns when we're not writing about other people's tools, and we'd rather be specific than diplomatic.

For corrections, factual updates, or to flag something we missed in a review, drop us a line at the address above. We'd rather fix it than have it sit wrong on the internet.