Methodology
2 posts in the journal tagged "Methodology".
№ 01 CPI benchmarks for mobile apps in 2026, by category and region
What a healthy Cost Per Install actually looks like in 2026, by app category and major region. Plus the four levers that move CPI fastest.
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№ 02 How we test AI advertising tools
The protocol behind every review on ad-stack — three reference briefs, twelve metrics, no agency discounts, no preview builds. The only variable is the tool.
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